Give your customers a reason to come back every month, even when they can’t walk through the door

Where independent retailers are building their next chapter


Your shop exists because you have a point of view—an eye for the right book, the perfect candle, the object people didn’t know they needed. Table22 helps you package that curatorial instinct into subscription boxes, seasonal drops, and memberships that let customers experience your taste on a recurring basis, whether they’re regulars or discovering you for the first time.

Launch a club, membership, or series that your guests will love
Package your point of view
Design subscription boxes built around themes, seasons, or your own eclectic curation—monthly book picks, curated home goods bundles, seasonal discovery boxes, or members-only exclusives that can’t be found on a shelf.
Reach customers beyond your zip code
Your most passionate customers might live three states away. Memberships let you serve the people who follow you on Instagram, attended your author event once, or heard about you from a friend—without requiring them to walk through the door.
Compete on relationship, not price
Amazon can undercut you on price. They can’t replicate the handwritten note, the unexpected pairing, or the feeling of opening a box someone with great taste put together just for you. Subscriptions let you lead with what makes you irreplaceable.

Replace your club’s patchwork with a single, modern system
You’ve probably thought about launching a subscription for a while. We make it real, fast. Our team helps you define the offering, build the storefront, and handle every operational detail so you can launch without pulling your staff away from the shop floor.
Shape your concept
Work with our team to design the right subscription format for your shop—whether that’s a monthly curated box, a quarterly drop, or a membership with perks and exclusive access.

Launch without the overhead
We build your storefront, configure billing, and set up fulfillment logistics. You focus on selecting the goods—we handle everything else.

Start earning on day one
Revenue flows as soon as your first subscriber signs up. No upfront investment, no inventory risk beyond what you already carry.

Let us grow it for you.
Automated marketing campaigns promote your subscription to your existing email list, social followers, and past customers—growing your base without you doing the outreach yourself.

The infrastructure behind your shop’s subscription business
You shouldn’t need to become an e-commerce operator to sell subscriptions. Table22 handles the systems, logistics, and support so your team can focus on what actually makes your shop great: the curation.
A storefront that feels like your shop

Billing that handles the complexity

Fulfillment that works for physical goods

Marketing that sounds like you

Customer support, off your plate

Insights from across our network






