Uncork a new phase of growth for your wine shop

When growth depends on foot traffic, shelf space, and tastings, it hits a natural ceiling. Table22 helps wine shops build recurring revenue that scales beyond the limits of your shop floor.
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Wine Shops
Table22 really allows us to grow our business beyond these four walls.
June Rodil
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Montrose Cheese & Wine

Powering America’s favorite wine clubs

Use your existing inventory and expertise to build wine memberships that generate sustainable income. We handle the logistics. You focus on what you pour.

Launch a club, membership, or series that your guests will love

Share what you love

Launch wine clubs and subscriptions that reflect your palate and philosophy — letting members experience everything your shop has to offer.

We handle the logistics

From storefronts and billing to fulfillment, compliance, and customer service — we manage the systems that keep your membership running smoothly.

Build Community Beyond the shop

Develop deeper connections through immersive wine experiences — tasting notes, stories, and curated selections members can savor anywhere.

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Replace your club’s patchwork with a single, modern system

Go from idea to launch in minutes. Using your existing inventory and clientele, we’ll help you design, launch, and grow a wine membership that generates new revenue every month.

Imagine your offering

Set up your wine club or subscription and select your ideal delivery cadence

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Launch it

Publish your storefront with the help of our wine industry specialists. We handle setup and logistics.

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Start Earning

Earn recurring revenue from your very first subscribers.

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Grow sustainably

Scale your reach with automated marketing and hands-on support.

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Scale your wine club with support at every step

With Table22, you’re never on your own. From marketing to fielding customer inquiries, we handle the ops so you can focus on discovering great wine.

Branded storefronts
Recurring billing
Order fulfillment
Marketing and CRM
Human support
AI assisted ideas

Storefronts that convert

Beautifully designed storefronts, built and maintained for you.

Billing made invisible

Seamless payments, subscription management, and compliance
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Fulfillment, coordinated

Pickup, delivery, and shipping — including state compliance
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Marketing that runs itself

Zero-lift campaigns that keep members signing up and coming

Human-first support

Hands-on support from real humans who understand wine retail.

AI-powered growth insights

Recommendations based on what’s working for leading wine operators.
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Wine club is truly indispensable now because it’s so ingrained and integral, a factor in everything from ordering to scheduling to events. It’s now really a part of the program.

Emma Rosenbush

Biondivino

When our organization desperately needed support in customer service and fulfillment logistics, we turned to Table22.

Carolyn Negri

Leon & Son

I’m very excited about the Table22 platform because they have helped in so many ways. It was really the workflow, operations support, and the ability to market the club to a wider audience.

Helen Johannesen

Helen’s Wines

A better way to grow

Let’s build something that lasts.
Try Table22 for free, cancel anytime.

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