Key Results

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• Hundreds of thousands of dollars in new annual revenue
• Three days of regular sales in one period from supper club events
• Zero operational headache-Table22 handles all logistics from launch to delivery

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The sound of the family

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Well before opening his acclaimed restaurants Himitsu and Moon Rabbit, food was woven into Chef Kevin Tien's origin story. As a first-generation Asian American, he recalls fondly how his entire extended family would gather as a group of twelve around the dinner table without fail, every night.

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That's what hospitality meant to him: not just great food, but great memories shared amongst friends and loved ones - "the sound of the family" as they connected over dinner. Today, Moon Rabbit brings that same philosophy to Washington, DC, where Chef Kevin's cuisine has earned national recognition and a devoted following.

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Beyond the four walls

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With his restaurant humming and his cuisine nationally recognized, Chef Kevin Tien faced a problem that success brings: how could his food help create those great memories he valued without, as he calls it, "the ordeal of dining out"? How could he expand to his guests in a meaningful way without being limited to the seat count of his own four walls?

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For many of his guests, visiting the restaurant meant navigating reservations, travel, parking, and timing - all the friction that comes with a night out. Meanwhile, his team had creative energy and capacity that could reach beyond the nightly service. But launching something new without the right infrastructure felt daunting.

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Welcome to the club

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Working with the team at Table22, Chef Kevin launched the Moon Rabbit Supper Club-a monthly subscription to extend curated menus to new members and regulars alike. Table22 provided the platform and the practical means Chef Kevin had been missing, offering a clear path for how to get started. And since the club works on a pre-order model, he could get it off the ground and selling in just a few days, while still taking time to thoughtfully build the first menu.

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Each month, the Supper Club offers a rotating experience. One month might pilot dishes before they appear on the menu, which Chef Kevin did for an upcoming James Beard Foundation guest chef dinner. Another menu paid tribute to chefs the Moon Rabbit team collaborated with during their time cooking in New York. The format gives Chef Kevin's kitchen team a creative canvas to explore ideas and themes that might not fit into the flow of regular service.

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"From a guest perspective, they get to try a lot of our dishes for the first time."

- Chef Kevin Tien, Moon Rabbit

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Not only do guests get these incredible experiences within their own homes, but the team has found it fuels their on-premise work as well - testing concepts, refining techniques, and building momentum without disrupting dinner service.

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Table22 takes care of all the logistical support, from launch details right through to customer delivery, allowing Chef Kevin and his team to focus entirely on the food and the experience.

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Three days of sales in one period

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The Moon Rabbit Supper Club quickly became a significantly meaningful business addition, contributing hundreds of thousands of dollars that simply weren't available before.

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In the context of regular dinner services, Chef Kevin put it plainly: "The amount of revenue that we make for our business is sometimes like three days of sales in a one-day period." That kind of concentrated impact makes a real difference. "It's been really helpful and helped us put a deposit on our new tables and chairs and furniture. We all know those are really big checks to write."

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But perhaps the most striking aspect of the supper club isn't just the revenue - it's the ease. Running a subscription club without support can be prohibitive. Coordinating orders, managing customer communications, handling fulfillment logistics, and troubleshooting issues can quickly become overwhelming for a restaurant team already stretched thin by nightly service.

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Table22 takes care of all of that, backed by an internal team of lifelong hospitality experts who carry out the admin process with the warmth, welcome, and guest-forward intention this industry is known for.

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"Zero headache. Communication is great. So accommodating, and I didn't have to worry about anything in between, because they took care of all of it for us. I love Table22."

- Chef Kevin Tien, Moon Rabbit

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The supper club has given Chef Kevin a way to deepen relationships with his most loyal guests while also attracting new diners, who get a taste of Moon Rabbit's cuisine before ever making a reservation. It's become a gateway into the restaurant's world - and a meaningful extension of it.

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The journey continues

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Chef Kevin continues to use the supper club as a testing ground for creative ideas and collaborative projects. Each month offers an opportunity to push boundaries, tell new stories through food, and bring his guests along for the journey, whether they're dining in or at home.

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With Table22 handling the infrastructure, the focus stays where it belongs: on creating those memories around the dinner table, just like the ones that shaped Chef Kevin's love of food in the first place.