Denver, CO | Wine Shop & Cheese Shop Collaboration | Wine and Cheese Club Subscription

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Key results

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• A second club, zero cannibalization: layered on top of Mondo Vino's own in-house wine club without pulling focus or budget from it
• A two-way win: Table22 gave Mondo Vino and St. Kilian's the infrastructure to launch a collab club that benefits both businesses
• Members buying twice: subscribers return to the shop to buy the exact bottle from their shipment again, often to share it
• Table22 owns the busywork: sign-ups, subscriber tracking, and marketing (email, Instagram) handled entirely by Table22

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Two doors on 32nd Avenue

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Since 1999, Mondo Vino has anchored the corner of 32nd Avenue and Lowell in Denver's West Highlands, built around a simple idea: track down unique wine, beer, and spirits from producers who care about what they make, then help friends and neighbors in the shop discover these as their new favorites.

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"We really like to support wines that are made thoughtfully," Jane says. "Maybe something that you haven't had before." That instinct extends to grape choice as much as the producer. Rather than chasing what's popular, she wants the shelves to keep changing, almost weekly.

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Right next door sits St. Kilian's, a family-run specialty cheese shop that has served the Highlands neighborhood since 2001, currently run by owners Jon and Veronica. The two shops have shared more than a wall for years; Mondo Vino's regular Friday and Saturday tastings have long featured St. Kilian's cheese alongside the pours, an informal pairing customers already loved before either business thought to formalize it.

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Building on a working collaboration

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Mondo Vino already ran its own in-house wine club, a program built for regulars who wanted a larger, more versatile monthly pour. But the excitement over the overlap next door, with cheese already sitting on the tasting counter beside open bottles every weekend, pointed to something the two shops hadn't done on purpose yet, and an opportunity for a new kind of collab club.

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Formalizing the pairing meant Jon could bring in cheeses he might not otherwise stock for retail, chosen instead to match a particular bottle or region, while Jane built wine selections around a specific creative theme each month rather than the broader mix her shelves demand day to day.

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Pairing a menu together

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Being next-door neighbors made the idea an easy one to reach for. As Jane puts it:

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It also gave John next door a way to bring in kind of cool, different cheeses, and for us to collaborate on a bit more creative themes.

— Jane, Sommelier, Mondo Vino

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The early boxes kept things approachable. Jane describes leaning into familiar regional pairings first, tracing a path from France into Spain, giving new members an easy entry point before asking them to stretch further. As the club matured, the pairings got more adventurous. One recent month explored European styles made by domestic producers, with Jon sourcing American-made cheeses that echo English cheddar or aged French traditions, alongside California and Oregon winemakers doing the same thing in the glass.

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The clearest sign it's working is the customer reaction. "The most exciting thing is people saying, I've never had this before and I never would have tried it," Jane says. "It's cool to see people's feedback on being introduced to new styles."

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Adding a club without adding to the plate

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Mondo Vino already had its own wine club before this one, run in-house since the shop opened. Layering a second, collaborative program on top of it, one that involved coordinating with a neighboring business, is exactly the kind of addition that tends to stall out on a to-do list. Table22 is what made it possible to launch anyway.

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A lot of people want to do wine clubs, and it is a lot of work to get the sign-ups going, to use a sheet that keeps track of all of that, but also to do the marketing. I would encourage people to check out Table22 because it kind of takes that off of your list, and it reaches a really broad audience.

— Jane, Sommelier, Mondo Vino

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For Jane, that meant Table22 owning the sign-ups, subscriber tracking, and the ongoing email and Instagram push, so a second club could exist without becoming a second job.

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First picks and repeat bottles

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The clearest proof point Jane points to is behavioral. Members come back into the shop and buy the same bottle again, this time to bring to a friend's house or share what they learned about the pairing. Others use the club as their way into St. Kilian's impressive cheese shop itself, exploring a case Jane says can be "easy to get lost in."

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There's also a sense of exclusivity that keeps people engaged. "It does feel a little bit exclusive too, that you're getting the first picks of these styles," Jane says.

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Members have expressed not only their satisfaction with the quality of the club, but also their delight in being able to support two long-time neighborhood businesses through one collaborative outlet.

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Dreaming up the next pour

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The wine and cheese club has already sparked bigger ideas. Jane and her colleague have been talking through a future collectors club built for members who want to grow a serious cellar, harder-to-find bottles, high-end producers, specific vintages and single-site bottlings personalized to a member's taste, whether that's German Riesling, Burgundy, or Champagne. It's an early idea, but the fact that it's already on the table says something about how the first collaboration has gone. A club that started with two neighbors sharing a wall now has Jane thinking about what else the neighborhood might be ready for.

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